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Sky Bet

Date reviewed: Friday 7th of December 2012

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Sky Bet Review

Sky Bet is part of the Sky Betting and Gaming Group, which has an estimated 4 million customers worldwide. It was established in 2000, but developed considerably in 2006 after BSkyB's purchase of the 365 Media Group. This led to the rebranding and inclusion of two successful online betting companies: totalbet and ukbetting. The success of the rebranding prompted Sky to branch out within the betting and gaming industry, leading to the development of four key products: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo. With a multitude of channels to advertise on it wasn’t long before thes online gaming brands became household names.

Based mainly in Leeds, Sky Bet operates exclusively on the web and mobile services. You will not find any betting shops in the high street. Licensing and regulation are carried out by Bonne Terre Limited which is licensed by the white listed Alderney Gambling Control Commission.

Sky Bet homepage and loyalty offer

Features - 8/10

Sky Bet offers a wide variety of high-quality products, including competitive odds, a huge range of sports and markets, and well-organised live betting as well as a clear, uncomplicated layout of the site, which make betting and navigation much easier. The Sky Bet website is clearly laid out and very user-friendly. Different sporting markets are listed from A-Z on the left hand side of the homepage, and the Quick Links and Extras sections means customers can quickly reach the page of their choice.

The Sky Bet Live Betting service is one of its better features. It is clearly displayed and organised, and the Live Betting Calendar is also very handy. This feature allows you to see all available odds for a multitude of sporting events; this ensures you are kept up to date with the latest odds.

Promos/Odds - 8/10

Sky Bet are giving all new customers a 100% matched bet up to £10. On top of this, they also offer a £10 completely free sign-up bonus for new customers who register directly from their mobile phone. As well as the matched deposit, players can claim a free £5 bet every week.

Sky Bet offer a number of promotions, ranging from loyalty bonuses to the very popular daily racing offers. The loyalty bonus gives customers the chance to choose between having £20 knocked off their Sky TV bill or being given £20 free bets each and every month.

Transactions - 7/10

Withdrawing and depositing funds from or into your Sky Bet account is simple. The personal accounts page is clearly laid out, and customers can deposit anything from £5 to £50,000 using a multitude of payment methods which includes all major debit and credit cards (Visa, MasterCard, Visa Debit, Disa Electron, Solo, Laser and Maestro), E-Wallets (PayPal, Moneybookers and Neteller) and Bank transfers (Diners and Online Bank Transfer).

Payment processes are all secure with the 3D Secure Card Authorisation system used by Sky to protect all transactions.

Customer Service - 8/10

Sky Bet has a friendly customer care team who are willing to answer any of your questions. Help is easily accessible at all stages of the betting process, and there are numerous ways to contact the team, including: live chat, email, phone and fax. The customer care team are available from 9am until midnight, whereas chat and email support is available 24 hours a day, 7 days a week. They also have a dedicated service for Priority customers, meaning any Priority enquiries are dealt with swiftly and professionally.

UK telephone support: 0800 0725181
Republic of Ireland telephone support: 1800 928 949
Overseas telephone support:  00 44 1423 533 104
Email support: Through site

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