| William Hill Signs Deal to Become ‘Official Betting Partner’ of PDC Premier League |
Online UK bookmaker William Hill announced this week that it had agreed a deal to become the ‘official betting partner’ for the Professional Darts Corporation’s (PDC) McCoy’s Premier League Darts series.William Hill confirmed the agreement that will see the bookmaker continue its close affiliation with darts having sponsored the 2011 Grand Slam of Darts at Wolverhampton Civic Hall last November.
As part of the deal, William Hill will be able to offer odds on each of the 15 stages of the tournament that will comprise the 2012 season of the PDC McCoy’s Premier League. William Hill will also benefit from having its name and logo added to the players’ jerseys and at various points inside the venues to allow for maximum exposure and publicity.
PDC Chairman Barry Hearn stated “We thank WilliamHill.com for its continued backing. “The William Hill Grand Slam of Darts was a huge success and it's great to welcome it as the ‘official betting partner’ of the McCoy's Premier League Darts.”
Kristof Fahy, William Hill’s Chief Marketing Officer, said “We’re proud to become the official betting partners of the McCoy’s Premier League. Darts is one of the fastest growing sports in the world and we’re really excited to be associated with this 15-night sporting extravaganza.
William Hill currently has Phil “The Power” Taylor installed as favourite to win this year’s Premier League title at 13/8 with current PDC World Darts Champion Adrian Lewis in second place at 4/1 and Gary Anderson at 9/2 in third place.
< Back to news index