| William Hill Agrees Inspired Gaming Group Deal |
William Hill agreed a deal this week that will see Inspired Gaming Group exclusively supply gaming machines to the bookmaker’s licensed betting shops.At the moment, Inspired only supply 79% of the licensed betting shops that William Hill own and that covers 2,350 premises. This supply is in the form of new generation Storm cabinets. William Hill is in the process of testing three screen versions of the Storm cabinet in 100 land-based premises in a trial process. If the trial period proves successful then the new three screen versions will be rolled out to the remaining 21% of William Hill licensed betting shops that Inspired do not currently supply.
It is anticipated that this roll out will take place at some point during the summer of 2012 and it is only based on whether the trial period with the 100 three screen versions of Storm is successful or not.
Luke Alvarez, Chief Executive of Inspired Gaming Group said "We are proud to have been selected by William Hill as exclusive gaming machine supplier, after four years of head-to-head comparisons."
Chief Executive of William Hill, Ralph Topping, confirmed "William Hill has established a reputation for the best gaming offer on the high street and this change to our machines estate will ensure we can continue to offer market leading technology to our customers."
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