| Sportingbet Agrees Sponsorship Deal with Hull Kingston Rovers |
Rugby league outfit Hull Kingston Rovers have agreed a sponsorship deal with Sportingbet, which will commence from December 2009. It is believed to be one of the most lucrative partnerships for the club in its 127 year history.As part of the deal, Sportingbet will sponsor become the shirt sponsor for the side as well as tie-in’s with Hull Kingston Rovers extensive portfolio of products including on adult replica shirts, pitch side boarding and on the clubs website.
Neil Hudgell, Club Chairman of Hull KR said the club was pleased to have formed such a partnership with Sportingbet: "Hull KR has grown into one of the leading clubs in the game and this partnership reinforces this. Sportingbet.com is Europe's biggest online bookmaker and we are delighted to be working with them," he said.
"Sportingbet.com are leaders in their field so this partnership makes a significant statement about where we, as a club, are heading."
Marc Thomas, Head of Sportsbook at Sportingbet.com, commented on the synergy of the brand alliance: "Sportingbet.com is proud to be supporting Hull Kingston Rovers this season. We'd been monitoring them closely over the last season and their terrific performances confirmed what a great opportunity this is."
"Sportingbet.com shares many of the values and attributes of the club and its supporters - a real heritage, knowledge and passion for rugby league, a desire to entertain and to bring fans closer to the game," he said.
"Hull Kingston Rovers is such a well known and well supported club and its profile has been growing immensely over the last few seasons. Sportingbet.com is excited to be part of this and like all other rugby league supporters we can't wait for the season to begin." said Mr Thomas.
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