| Paddy Power Becomes Manchester City’s Official UK Betting Partner |
Irish bookmaker Paddy Power agreed a deal to become Manchester City Football Club’s official UK betting partner this week.The deal will last until the end of the 2012/13 Premier League season and Paddy Power will be able to offer their wide selection of gambling products to the club’s fans via the official Manchester City website. A specially designed micro website will also be set up.
Ian Cafferky, Manchester City’s Chief Brand and Commercial Officer, confirmed “We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans.”
He added "Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience.”
Paddy Power has long included Manchester City in its recent Money-Back Special promotions where all losing bets are refunded so there has already been a slight affiliation between the two parties.
A Paddy Power statement on the partnership read “There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, whilst rising to the top of the table in our respective fields.”
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