|Paddy Power and Racing Post Agree Deal to Offer First Mobile Service|
Irish bookmaker Paddy Power and the Racing Post have agreed a deal that will see the horse racing paper’s detailed information covered across a range of Paddy Power’s mobile products including iPad, iPhone and Android.
The agreement between the two betting giants will see up-to-date horse racing content produced by the Racing Post made available on Paddy Power’s already successful mobile service.
Players will be able to view the runners, jockeys and recent form for all the races that are available to bet on. This will cover every racing meet taking place in the UK and Ireland as well as some of the major racing meets from across the globe.
The new service will also include a new innovative aspect called ‘strength of selection’ where players can evaluate their bets by comparing it to a wealth of Racing Post pieces of advice.
This service announces the Racing Post’s arrival on the mobile market and adds another dimension to horse racing betting in the UK market. The content will be made available exclusively on Paddy Power mobile products.
Racing Post’s Head of B2B Services Kevan Moratti said “With our wide-ranging development experience for the mobile market and our position as the leading specialist in betting and horse racing content, we have worked closely with Paddy Power to help enhance the customer experience on mobile. This is the first third-party implementation of Racing Post content specifically re-purposed for mobile use and the Racing Post will be making other significant product announcements for users of mobile devices in the coming months.”
A statement by Paddy Power read “We are over the moon to become the first and only bookie to offer our customers this one-stop shop with all the information they could possibly need in our app. Whether it’s on your iPhone, iPad or Android device, not only can you now find Racing Post form, ratings and other information, but the slick design also makes it a doddle to access live races and our unbeatable special offers. We’re obsessed with improving our offering so watch this space!”
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