| Bendnter Advertises Paddy Power on Underpants after Second Goal Against Portugal |
Danish striker Nicklas Bendtner might have landed himself in hot water after he was at the centre of an advertising controversy in yesterday’s Euro 2012 match against Portugal.The 24 year old striker had just scored his second goal for Denmark to draw them level at 2-2 against group rivals Portugal in the 80th minute having been 2-0 down. To celebrate this ecstatic achievement, Bendtner lifted up his shirt and pulled his shorts down to reveal a green pair of Paddy Power underpants in what can only be deemed an advertising stunt for the Irish bookmaker.
This action by Bendtner breaches UEFA guidelines on advertising that state all kit items worn during the Euro 2012 Finals tournament must be free of all advertising and sponsorship.
Bendtner has been a constant controversial figure in the spotlight. Not only has he previously proclaimed to be one of the greatest strikers in the world but he was also caught flashing his underpants on a night out before and was also seen demanding free pizza on a night out.
Paddy Power has also seen its fair share of controversy with advertising campaigns based on shooting chavs with tranquilizer darts and questioning the sexuality of certain women to promote horse racing meets.
The combination of Bendtner and Paddy Power was destined to only end up in controversy and it appears that this latest publicity stunt by both parties could see them punished severely by UEFA and the gambling industry.
Denmark also went on to lose the match 3-2 after Portuguese substitute Silvestre Varela scored in the 87th minute to send Bendtner's team mates home with nothing from the game and their tournament survival hanging in the balance.
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