| 888.com Partners Endemol and Channel 5 to Release Big Brother Bingo Site |
The major online casino brand 888.com confirmed a partnership deal with Endemol and Channel 5 that will see it launch a new Big Brother-themed bingo site.News of the deal comes just as the Celebrity Big Brother series is drawing to a close and the BigBrotherBingo.com site will offer players the chance to win prizes associated with the programme including behind-the-scenes tours, task props and VIP passes to eviction nights of future episodes.
Channel 5’s partnership director, Agostino di Falco, said the deal between the three parties would offer advertisers good value. He also stated that fans of the show would be able to visit the website to get involved in the forum interaction with chat and banter that revolves around the show.
Vice President of Bingo Marketing at 888.com, Maurice Karpes, said "The opportunity to offer the Big Brother brand to our online bingo fans is a perfect match; we are building an offering that truly takes online entertainment to the next level."
Jurian Van Der Meer, Managing Director of Endemol Games UK, confirmed "Big Brother fans love to immerse themselves in the show via its many different platforms, & this deal with 888 & Channel 5 offers another exciting & entertaining way for them to do so."
BigBrotherBingo.com is set to offer a variety of bingo games for its players including 5 line bingo, 75 ball, 90 ball and even free bingo. There will also be the chance for players to win daily prizes as well as well-known titles such as Monopoly, Fluffy Favourites and Bejeweled.
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